Monday, 15 December 2014

Stand by your work

"Backhand on the Gallop"
Original Acrylic on Canvas
©Kaye Parmenter 2015

At an event this autumn, upon setting up my exhibition area, my painting above prompted an early visitor to enquire about a commission.  A great start to the day.   

An artist's life can be a solitary existence and sometimes it is easy to hide within the confines of the studio.  But, here's the thing.  Despite the wonderful advantages of social media and the internet, there is still a huge potential audience who don't see your work online.

Although your most productive time has to be in the studio, I firmly believe that you need to allocate some time to "get out there". an event or show, here are some tips I have gathered along the way:

  • When your work is on display anywhere, try to be in close range of your art
  • Listen and pick up on comments about your work
  • All comments are valuable
  • Always have literature to hand out to prospective clients
  • Small notecards and business cards are good
  • Don't be afraid to ask for email addresses, explain about your mailing list and newsletters
So, in 2015, if you feel the need to plan, allocate some time to show your art to the offline world!